Last updated May 2015
Your privacy and security is important to us. This statement sets out BRAness' data protection policy for the information that you provide to us when using this website (the “website”).
The website may contain links to third parties’ websites. BRAness assumes no responsibility for the privacy practices or the content of those websites. Therefore, please read carefully any privacy policies on those websites before either agreeing to their terms or using those websites.
Access to your Personal Information
You can see any personal information processed by us. The best way of seeing this is to log on to your account by using the ‘Sign Up/My Account’ tab at the top of the screen. You can see your basic details, and correct or update them there at any time to suit you. We also want to give you the opportunity to identify any inaccuracies in any other information we hold about you. Where possible, if BRAness is informed of the inaccuracy of any personal information, we will make appropriate corrections. You can ask to see, update or amend any information we hold on you by contacting us.
If you have any concerns, please email Braness Customer Service on firstname.lastname@example.org for a response in 1 working day.
1. Information We Collect About You
The information we collect from you depends on what activities you are carrying out on our website, whether you are logged in or not and whether you are making a purchase. We may collect:
• contact information, such as name, address and telephone number,
• online contact information, such as your email address,
• purchase information, such as credit card details,
• other personal information such as your size if you are buying something from us,
• navigation and click-stream data, the time of accessing the website, duration of your visit, products you viewed or searched for, items in your basket, at which stage you abandoned your basket,
• information from cookies or web beacons.
2. How We Collect Your Personal Information
BRAness obtains information from you in three ways:
• either by you typing your personal details in,
• by the automatic collection of information about you as you use the website,
• or from third parties.
A) Keying in your details
If you wish to place an order we will ask you to key in your contact and financial information as you proceed through the stages of making a purchase, in order to process and deliver your order. Similarly, if you request a catalog, we will ask you to enter your name and delivery details or if you wish to receive email alerts, we will ask you to provide your email address.
B) Automatic collection
The system may also use web beacons which are similar but not identical to cookies in the way they operate. You can find out more about web beacons on Wikipedia here.
If you are only browsing our website and have not logged in, we will not ask you to key in any personal information, but certain information - including computer and connection information, browser type and version, operating system and platform details, the time of accessing the website - is automatically collected about you. The same information will be collected every time you access our website for purposes of completion and support of the activity you are carrying out, anonymous user analysis and research and development.
Similarly, if you have ever provided us with an email address, we will be able to associate this email address back to your previous browsing and purchase experiences, whether you are logged on or not. We will know whether you have ever requested a catalogue or receive email alerts and will be able to associate this with any other contact information you may have given us.
If you log in, then in addition to the information above, we will be able to associate your log in with your billing addresses, delivery addresses and your payment details.
4. What We Use Your Information For
The principal purposes for which we collect and store your personal information are to process your orders and deliver products, authorize payment, bill you, respond to your enquiries, get in touch with you about other products and promotional offers, recommend products which we think might be of interest to you, and generally maintain the account you hold with us, together with improving our website.
Marketing and business development purposes
Apart from using your personal information to process any orders you may place, if you provide BRAness with an email address, it will automatically be entered into our regular email update service. From time to time, we may also contact you by post with information on special offers or events regarding our products or services or those of trusted third parties that we think you may be interested in. If you do not wish to receive updates or marketing information, please contact us.
If you do not object to receiving marketing material at the time the information was collected from you, but subsequently change your mind and no longer wish to receive this information, you can opt out.
Occasionally, BRAness may contact you by telephone for the purposes of market research, marketing our products (and for telemarketing) where you have consented to us doing so. You are under no obligation to participate in the call.
In addition, we may use an IP address to identify you and to gather broad demographic information about you, which we will use to assist in the detection of fraud, to help identify problems with our server and to administer our website.
Use of your information by third parties
BRAness will not sell your personal information to third parties. However, on occasions we do share customer information with third parties as described below.
By providing a residential address or email address to us, you are consenting to BRAness disclosing these details to third party databases to which BRAness subscribes. If you have also given your details to at least one other entity which also subscribes to these databases, you may receive catalogues or other information about third party products or services.
BRAness collates statistics about site traffic, sales and other commercial information, which we pass on to third parties to assist us in improving the services we provide to you. We also use demographic information to tailor the website to the interests of our customers, which we share with third parties, again on an aggregate basis only so that they can build up a better picture of our customer base and general consumer trends.
What Security Checks do we carry out?
As part of our policy to protect against the fraudulent use of credit cards, we carry out security checks on orders. These can take various forms, and may involve contacting you by telephone before your order is processed.
Occasionally our site is blocked by a firewall. If you are using a personal firewall stopping and restarting the firewall may fix the problem. If it is a corporate firewall you may wish to contact your organisation’s IT department.
Accounts and passwords
Your account contains your delivery and billing details, email preferences and a record of your orders. You will need your email address and password to see or edit your personal details. Where you have chosen a password you are responsible for keeping this password confidential. Please do not to share your password with anyone. Sending information via the internet is never completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data.